Before even thinking about design or sketching ideas for the app, I started out doing a ton of user research on who Chick-fil-A's competitors are. I found the results interesting because I didn't think of some of these companies as competitors of theirs. After gathering all the research information I found that no one offered a rewards program for kids.
The best way to approach and solve the problem that Chick-fil-A wanted to address was to integrate a kids reward program into their current app. The new addition to the app would contain educational games for kids of all ages and would integrate the use of geolocation services, push notifications and a Facebook page so kids could share their progress and gain even more reward points.
How would you get customers to use the game outside of the store? Kids would still be able to earn points for playing the game outside of the store but they would not get as many reward points for playing while in the store and certain functionality of the games would be disabled at the same time.
Research, Research, Research... For this project I contributed to the survey questions and then went to Chick-fil-A to ask customers questions that we had come up with for our on-line survey and their thoughts.
The results from our in-store interviews and on-line survey found were interesting and those results created our personas and pushed our design process forward in the direction that resolved both Chcik-fil-A's and their users problems.
Brainstorming, sketching and more sketching. The things I love to do. When working within a team environment or even within a small group, communication is the key. Bouncing ideas off one another and giving each other feedback allows for the thought processes to flow. After a lot of design ideas from both team members, a paper prototype was built for rapid testing and iterating before anything was designed on the computer. User feedback is always important before starting to build wireframes of the initial interface and game design.
After rounds of User testing, I finally got to start working on the Site Map and wireframing the User interface for the game that we came up with. Our user research determined that users would prefer not to download an additional app for kids games so the logical next step was to integrate this functionality into the already existing Chick-fil-A app. Since Chick-fil-A has a Kids Club section, which are on-line books that kids can download and read, I played off that name and called the new addition to the app "The Kids Club Rewards Corner."
The Chick-fil-A main screen has two separate navigation systems and the new addition could be rolled seamlessly into the secondary navigation.
Wireframing and Prototyping was done in Axure
Testing, testing and more testing... User testing was conducted in-person and online with many different users. Utilizing social media to distribute our on-line survey, along with conducting live tests on customers and their children. The prototype was then hosted on an outside server and a link was uploaded to Peek.com to reach as many users and gain as much feedback as possible. After analysing our user testing, a final round of design iterations were made to the prototype and the final product was introduced.
I AM A UX DESIGNER PASSIONATE ABOUT LIVING A GREAT STORY!